Choosing Your Adsense Site Niche Topics

If you've built a site that has met Google's approval, and you have a Google AdSense account, you need to learn how the experts select topics for their Google AdSense sites. Choosing the right topics is the difference between success and failure!

Let's take a look at the various tools that you will use, and how you will use them. First, you need keyword research tools. You can find out what the top keywords that are being searched for are with a web based tools such as Word Tracker, at http://www.wordtracker.com. There is a fee for using this tool.


If you don't want to use a fee based tool, you will have to do more manual work, and use a free tool such as the one found at Yahoo Search Marketing (formerly Overture) at http://www.overture.com.

When you get here, you would click on resources, and then on the Keyword Selector tool. You would have to type keywords in, and then the tool will tell you how many searches were performed for that keyword the previous month.

It is much faster and easier to use the fee based tool at Word Tracker, however. But finding the most frequently searched for keywords isn't enough. Once you have a good list of what people are searching for the most, the next step is to find out how profitable those keywords are.

Not all frequently searched for keywords are profitable, and if you hope to make a full time living with Google AdSense, you need high paying keywords.

Now, before you rush out in search of a list of high paying keywords, note that even if there was such a list, it would constantly be changing, just as the list of frequently searched for keywords changes. Furthermore, you don't seriously believe that other AdSense publishers are going to share such a list, if one even existed, do you? They wouldn't. You have to find this information yourself.

Here is where having a Google AdWords account will come in handy. You can see what the advertisers are paying to get in the top position of the search results for their keywords. Simply log in to your free Google AdWords account, and click on ‘tools.' Next, click on Keyword Tool.

Enter your keywords, and then in the drop down box below that, select ‘Cost and Ad Position Estimates.' Type 5.00 in the last box, and hit ‘calculate.' Now, Google will display possible keywords, based on the main keyword that you entered. Next to each keyword, you will see the estimated average CPC (cost per click) and the estimated position.

You want to view the CPC for the keywords that will fall into the top five on position, stated as 1 – 3 or 1 – 5. As of this writing, using the keyword phrase ‘weight loss' you would see that the estimated CPC for hoodia weight loss is 3.43. Now, as an advertiser, that is what you would pay per click for an ad that is being run when that keyword phrase is searched for.

As a publisher, however, you would not make 3.43 per click. Google wants their share as well. Google doesn't state what percentage is earned by the publisher, however. It varies, and how that percentage is figured is Google's secret, and they are not sharing that information!

You basically have to pull a percentage out of the air to work with. Try using 30% as a guide.

Once you start getting clicks, you can then look to see what the estimated CPC is in AdWords, and then see how much you were paid for that click in AdSense to find out how much Google is paying you per click for that keyword. Again, this varies from one keyword to the next, so there are no set guidelines here.

More Topics:
Pay per click - Wikipedia, the free encyclopedia
... referred to as search terms, are the very heart of pay per click advertising. ... and Google: Internet Pay Per Click (PPC) Advertising Auctions, London Business ...

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