Article Marketing At Last, A Free Step By Step, “how To” Guide (part 6)

Last time we spent some time talking about squeeze pages, what they do and how to set them up. This time we are going to talk about one of the most important things that you will need when running an Article Marketing business, or any online business for matter, the autoresponder.

** Step 4 – Autoresponders **


An autoresponder is a program that will automatically respond to an email message sent to a predefined address in your domain. This is useful for automatically sending out information via email based on a user's emailed request.

Managing a large email list can be one big headache and take time away from your article writing. Your autoresponder will manage your list for you. It will automate additions to your list when visitors to your website choose to give their information for your free product. The autoresponder will also handle any request to unsubscribe from your list as well.

Your squeeze page will have a web form that allows your visitors to exchange their information for your product. This form will be generated by your autoresponder and all you have to do is cut and paste to your webpage in the desired location.

** Where Do You Get an Autoresponder?**

There are two distinct types of autoresponders that you have access to. They are an autoresponder script and an autoresponder service.

Autoresponder Script

An autoresponder script resides on the server that you use for web hosting. Many of the professional grade web hosts have built in autoresponders. While these are nice most are not well suited to email marketing. So you may want to purchase a professional auto responder script.

With the use of a script come a few responsibilities though. You are going have to either install the script yourself or have it professionally installed. Some web hosts are very helpful and will install the script for you, others will not. Some professional autoresponder scripts have installation included in the purchase price.

When using a script you will have to be aware of the SPAM laws and handle any SPAM complaints your self. There have been businesses that have lost their web hosting because of SPAM complaints. You are going to have to be very careful that you do not violate any of the SPAM laws or you will risk this yourself.

Last but not least you may suffer from an inability to deliver your email messages. If your host has a bad rating with the various SPAM lists, that rating will transfer to you. Even though you have your own domain name you still share an IP address with the server that your site is housed on. It is the IP address of the host server that the SPAM lists and ISP's use when rating your email.

Autoresponder Service

Autoresponder services are companies who specialize in delivering email and managing email lists.

These services charge a monthly fee which is usually between and per month but are in my opinion very much worth it.

Using an autoresponder service alleviates you from the responsibility of having an intimate knowledge of SPAM laws and they handle any SPAM complaints.

A company that specializes in email delivery works very hard to keep their reputation clean with SPAM lists and ISP's alike. With a service you will enjoy a much higher delivery rate for you email, usually in the 90% range or above.

Autoresponders are an absolute must if you want to earn big time profits online. They are used to manage your list, automate your email delivery, and make money. Script or Service, it is your choice, but make sure you have one. If you don't then go back to a day job.

This mini-course will be continued in Part 7.