Discover The Two Way Mirror Effect When Writing Your Articles

It does not matter if you are writing articles or sales copy, there is one ever present question running through your customers mind. And that ,000 question is this, what is in it for me? Everything you write must be written so that this important question is always answered.

If you never provide an answer to this question in your writing, the next best thing to do is pack it in, and bid your customer goodbye. You can bet that the sale is as good as over. Although your product may be filling a need, it is crucial that you further develop that need in the mind of your customer. You do this by telling your customer about the many benefits of your product.


Some or all of the benefits may be important to your customer. But which one is most important, or which one is least important? You don't know, do you? If you want to master the two way mirror effect, you must be able to look right through the two way mirror, see your customer on the other side and place yourself in his shoes.

Then, take your benefits and fit them to your customer in order of importance. The two way mirror effect is about your ability to slip over the other side of the fence in order to see things from your customers point of view. It is the ability to see what your customer sees. It is never about you and what you see, but rather it is about your customer and what your customer sees.

When you can accomplish that kind of intimate two way mirroring, you will be able to present the benefits of your product in the order that is important to your customer. Here is an idea that can help you to achieve this.

Look closely at everything that people purchase. Look at their car, their cell phone, look into their shopping bags. What do you see? Why did they purchase what you see? Put yourself in their shoes.

Then set about writing down reasons why people buy the things that they buy? When you can figure out what those reasons are, then you will be well on your way to mastering the two way mirror effect.

Before you even start your article writing, you must know the important benefits your product provides your customer. Then, line them up in order of importance, based on all the information you can get about your customer and your product.

By the way, there has been an overabundance of articles littered with the word I. That is a no no. Substitute that word I with the word you. This is the essence of the two way mirror effect. Mastering the two way mirror effect forces you to answer the question what is in it for me.